Willie Nelson CBD Oil


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Willie’s Remedy, a line of products that focuses entirely on non-psychoactive CBD- infused products ranging from coffees to tinctures. I Tried Willie Nelson’s CBD Coffee I have a love-hate relationship with coffee. I can’t start my day without it, but by the end of my morning cup I’m often left feeling jittery and anxious. A With the help of brand developer Elizabeth Hogan, Willie Nelson and his wife, Annie, have put a rockstar twist on CBD-infused coffees and teas for this rapidly growing market.

I Tried Willie Nelson’s New Brand: Willie’s Remedy

Although Willie Nelson is known for his music, he has also catapulted two different cannabis brands onto the market, Willie’s Reserve and Willie’s Remedy. The latter, Willie’s Remedy, focuses entirely on non-psychoactive CBD- infused products ranging from coffees to tinctures.

I was initially intrigued by the lovely packaging and simple aesthetic. Beyond the surface, I really appreciate this brand for their focus on being environmentally sustainable and socially conscious. They select coffee from local farm cooperatives and have biodegradable tea bags, which is ideal because most commercial tea bags contain plastic.

This week I tried out three different types of CBD products from Willie’s Remedy.

The CBD- infused Coffee: ($25.50)

When I first tasted this coffee , I was transported back to the diner in my town. Just like the diner’s cup of joe, this coffee has a weak flavor. Initially, I brewed the coffee in my Keurig using a reusable K-cup, but quickly found that this was probably the worst way to make it. I moved on to a different, fool-proof method: pour over. I was able to get a stronger brew with the pour over. However, it still tasted and felt like a light roast coffee. Overall, the French press worked best.

Someone who likes a really light and soft flavor to their coffee might like this medium roast. But for those who prefer stronger blends, this grind is a pass.

Photo by Lauren Diaz

The concept of CBD and coffee having a child that makes you feel both calm and ready to conquer your day is intriguing to me. I hoped that the CBD infusion would wipe away some of the anxious jitters I tend to have after a strong cup of coffee. However, it didn’t deliver as I hoped. At only 14 mg per cup, I don’t think the cannabinoid content of this coffee was sufficient enough to work harmoniously with the caffeine.

I experimented by putting some of Willie’s Remedy CBD tincture under my tongue before having the coffee. I found that the added 30 mg of CBD created a perfect potion.

Rating: 2/5 Emeralds

Willie’s Remedy: The Tincture: ($85)

I ingested this tincture with my coffee to boost the cannabinoid content and found that it really does deliver.

I was pleasantly surprised by the smell of this tincture. It’s got an intense flowery aroma and also tastes of cannabis. While I was fond of the strong flavor, I wouldn’t suggest this tincture to those who prefer their CBD to be camouflaged.

There is around 33 mg of CBD per full dropper, so this tincture provides a substantial amount of the cannabinoid. I started to prefer the convenience of taking a single dropper. Moments after ingesting it, I felt a rush of calmness come over me. One irritating thing about this tincture is that the dropper isn’t marked with measurements like other oils I’ve tried. It’s much easier to get an accurate dose when the dropper is marked.

Overall, this is a nice tincture that seems decently priced for the amount of CBD you get.

Rating: 4/5 Emeralds

Willie’s Remedy: The Teas: ($26 per tin)

I tried two different teas from Willie’s Remedy and both exceeded my expectations. Regardless of the CBD content, this is just some quality tea.

Photo by Lauren Diaz

The chamomile was perfectly paired with some crystalized honey and a little bit of almond milk. As for the hibiscus tea, it was a nice fruity blend that tasted good on its own. As someone who isn’t the biggest fan of herbal teas, I found both the chamomile and hibiscus teas were rich and flavorful. I definitely felt a mild sense of calmness after a cup, but I can attribute some of that to the soothing ritual of steeping and slowly sipping the tea.

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Photo by Lauren Diaz

If you’re looking for a luxury tea experience, then these bags are worth considering and come in a wide range of flavors. It’s a little expensive for the amount of servings you get. But you’re also buying an infused product.

I wouldn’t necessarily buy this solely for its CBD content, as each cup has about 12.5 mg of CBD. However it’s a nice way to wind down before bed without the caffeine of black tea.

Rating: 5/5 Emeralds

Is it Worth it?

These products are definitely worth a try, especially if you’re interested in luxury CBD-infused coffee and tea. There are more affordable options on the market.

I Tried Willie Nelson’s CBD Coffee

I have a love-hate relationship with coffee. I can’t start my day without it, but by the end of my morning cup I’m often left feeling jittery and anxious.

A new coffee add-on promises to keep all the best part of your daily caffeine fix while doing away with the negative side effects. Cannabidiol (CBD), the non-hallucinogenic chemical in marijuana, has become the new “it” wellness ingredient. It’s also making a big splash into coffee: you can buy CBD coffee K-cups, add CBD sugar syrup to your latté at trendy coffee shops, and even track down cans of CBD-infused cold brew.

But those who like some celebrity with their cannabis-infused cup of joe, they can try the beans from Willie’s Remedy on for size. It’s the first product from Willie Nelson’s (yes, the Red Haired Stranger himself) CBD-centric company. The coffee beans launched in February of this year.

Each 8-ounce cup of Willie’s java contains 7mg of hemp-derived CBD. The coffee beans are covered in full spectrum hemp oil (read: CBD oil) just after roasting, which they absorb as they cure. According to Elizabeth Hogan, Willie’s Remedy’s VP of Brands, who spoke to me on the phone last week, this process allows the CBD oil to evenly distribute through the beans and fully extract into the final cup of coffee.

Obviously I had to try some. I brewed up a cup of Willie’s Remedy Columbian coffee the other day, right as my mid-afternoon work slump started to hit.

The end result tasted… like coffee. Not amazing coffee, but very passable, fairly good coffee. I thought I could detect a slight hint of grassy cannabis flavor on the tail end of my sip, but that could have just been because I was looking for it.

That’s actually the way I felt about most of my CBD coffee experience: I couldn’t tell if I was actually being affected, or if it was mostly placebo. I certainly felt the energy kick that comes with a strong cup of black coffee. But was I also more relaxed? Focused? Calm? I can’t really tell you.

There could be a lot of reasons why I felt so ambivalent towards my first sip of CBD coffee. Maybe I didn’t drink enough. CBD also affects everyone differently, so perhaps I just have a high tolerance for it. Or maybe Willie’s Remedy suffers from the same problems that a lot of CBD food and drink companies do: consistency — or lack thereof.

Assuming each serving of beans contains the exact amount of CBD advertised, you also have disparate brewing methods and water temperatures to deal with. Would CBD coffee made in a French Press have the same effect as that brewed in an industrial coffee pot or an aeropress? Details like this matter. CBD coffee is generally meant to be drunk during a work day; a pick-me-up without the jitters. While too much CBD won’t make you high, it could make you less than motivated for your 3 p.m. meeting.

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All CBD products could benefit from some dosing oversight, which was one of the topics broached in the FDA’s public hearing on CBD last week. The FDA has yet to approve CBD as a food-safe ingredient, which means a) it’s technically illegal to sell food or drink containing CBD, and b) nobody is regulating CBD edibles (or drinkables). Companies like TraceTrust are trying to install a universal stamp to indicate that cannabis products contain the exact amount of THC or CBD that they advertise, but they’re still relatively small.

Until it’s approved by the FDA all we can do is trust that CBD-infused food and drink actually contain the dosages they claim. That’s where celebrity affiliations can really help differentiate products. Willie’s Remedy is smart to emphasize its namesake in its branding, knowing it will set it apart from the flood of CBD-infused beverages heading to market (which will get even more crowded after the FDA gives CBD the thumbs-up).

Soon enough I might be able to try my Willie’s Remedy coffee with Snoop Dogg non-dairy CBD creamer. Maybe then I’ll feel a stronger effect.

Willie Nelson Enters the CBD Beverage Market with Willie’s Remedy

With the help of brand developer Elizabeth Hogan, Willie Nelson and his wife, Annie, have put a rockstar twist on CBD-infused coffees and teas for this rapidly growing market.

Count your Blessings Daily:” It’s a mantra Willie Nelson and his wife, Annie, try to live by, and an abbreviated form of the musician’s famous saying: “When I started counting my blessings, my whole life turned around.”

But over the years, it’s also evolved into a coded message to denote the cannabidiol (CBD) in their hemp-derived product line, Willie’s Remedy.

Back in 2014, Willie Nelson knew he wanted to pursue his cannabis passion as a business—he just didn’t know what that would look like, says Elizabeth Hogan, co-founder and vice president of brands for GCH Inc., which develops and licenses cannabis lifestyle brands for regulated markets.

Hogan’s conversations with Willie Nelson about starting a cannabis brand began at his kitchen table and moved to his tour bus. There, something caught Hogan’s attention.

“Some things we noticed on the bus were [that] it was obviously smoky, but also steamy. He’s constantly got a cup of coffee or half a cup of coffee going,” Hogan says. “Coffee is very much a part of his ritual. You get on his bus, and he offers his guests a cup of coffee. It’s his companion for enjoying cannabis.”

From there, the idea for the cornerstone of Willie’s Remedy’s offerings was born: coffees and teas infused with CBD oils sourced from Colorado growers and extractors.

CBD Coffee

After that, Annie Nelson began trying CBD coffee from Colorado-based SteepFuze, Hogan says, and immediately noticed its benefits.

The Nelsons quickly became SteepFuze’s biggest customer, then began creating products with the company before outright acquiring it, Hogan says.

Willie’s Remedy sources full-spectrum hemp extract from a partner extractor to use in the coffee. The hemp oil is added to the roaster along with raw coffee beans. As the beans heat up, they release oil. The two oils combine and then soak into the beans as they cool.

Hogan says they’ve found the hemp oil helps keep the beans fresher—something they didn’t expect. It also mellows out the coffee’s caffeine and acidity.

When the coffee brews, the reintroduced heat distributes the oils evenly throughout the drink, Hogan says. She adds that the coffee doesn’t have any noticeable cannabis taste.

“Part of that is our master coffee infuser, who chooses the extract based on its terpene profiles,” Hogan says, adding that the coffee infuser is legally blind. “He uses his nose when he’s matching our extract to the coffee roast so they complement each other.

The company offers light, medium and dark roasts in ground or whole bean in 8-ounce bags containing 250 mg of hemp oil. The coffees are infused at a ratio of approximately 1 mg of hemp oil per gram of beans.

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CBD Teas

Willie’s Remedy also offers nine different CBD-infused teas available in bags or as loose-leaf. Each tea bag is biodegradable and contains 12.5 mgs of hemp. The loose-leaf tea contains anywhere from 150-300 mg per tin depending on the size.

While different teas naturally deliver different effects, Hogan says adding the CBD extract helps magnify those effects. For example, the naturally calming chamomile tea gets a boost of relaxation from the CBD, while the CBD offsets the caffeine in the black tea, per the Willie’s Remedy website.

“We’re working on the theory that cannabinoids awaken your endocannabinoid system,” Hogan says. “I think about cannabinoids as amplitude, and terpenes are your direction. … Companion plants help determine the direction of your amplitude.”

CBD Beverage Market

Currently, CBD-infused beverages enjoy about 5% of the total CBD product market share, according to estimates from market research firm Brightfield Group. But this sector is on the fast track to explode. Brightfield estimates in its May 2021 U.S. CBD Report that CBD beverages will be the fastest-growing CBD product type in 2021, with an estimated year-over-year growth of 71%.

Brightfield also estimates this product sector will see a compound annual growth rate of 51% between 2021 and 2026, making it the third largest product category by that time (behind tinctures and capsules).

Since Willie’s Remedy launched its beverages in 2018, it has already begun to see success selling direct-to-consumer online and, perhaps more unexpectedly, in liquor stores.

“We love being on the shelf in the liquor store because it is a part of routine that we think makes sense with this product. Many times are good for a liquor drink, but there are many times when other things could be better,” Hogan says.

Plus, Willie Nelson’s concert tours and connection to some of the world’s top musicians helps spread the word, too.

Hogan says musicians are some of the brand’s top consumers.

She says older women have also adopted the drinks into their wellness routines: “Not for pain management specifically, but overall body well-being,” Hogan says.

Willie’s Remedy chamomile tea

Future of the Business

Times were different in 2014, when the Nelsons were just dreaming up the brand. The Agricultural Improvement Act of 2014 (the 2014 Farm Bill) had just passed, opening up hemp pilot programs for states that wanted to participate.

In those days, companies were more leery of advertising the CBD in their products because the market had just opened up—hence the “Count your Blessings Daily” message written across their products.

While that message remains on Willie’s Remedy’s packaging, the company now openly advertises that its products contain CBD as well. Willie Nelson has also launched a separate cannabis brand since then called Willie’s Reserve.

Hogan says the company began sourcing hemp from Colorado farmers because it was one of the first U.S. states to open up legal hemp cultivation and production.

But as most states in the country have since opened that door, Hogan says the brand is beginning to look into sourcing hemp from other areas in the U.S.

Willie’s Remedy looks for hemp that is grown using organic practices, Hogan says.

“I do think some more collaborations, partnerships, co-production, and opportunities to work with additional hemp growers and production regions is something that is top-of-mind for us,” Hogan says. “Colorado is a major hemp production region, but others are definitely catching up, and there’s a lot more innovation and appetite for making cool stuff.”

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