Imagine one tiny bottle that can help you organically unwind at the end of an adventure-filled day, prevent sunburns, and imbue deep, restful sleep that lets you awaken the next day, ready to do it all over again.
Rub in a few drops on sun-kissed skin to experience the synergistic skin-soothing sensations of the healthful fatty acids in cold-pressed hemp seed oil + the natural cannabinoids that help the epidermis regulate important healing processes.
We suppose it doesn’t hurt that in clinical studies, CBD has also been shown to help regulate blood pressure, dopamine release, oxygen supply, pain, inflammation, appetite, body temperature, and blood sugar. It’s so good we’re not sure how it’s legal (no, seriously, it’s legal).
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-We've updated the home screen for easier navigation
-You now have the ability to provide delivery instructions in checkout
-We’ve added minor fixes to improve your ordering experience
Scoping Out Sales Online and Off
Jacobs says that Caliper’s customer base is evolving. A year ago, the audience was primarily Gen Z consumers, who are open to new products and are looking for overall wellness and alternatives to alcohol to relax, she says. While Gen Z is still the biggest customer group, “we’re seeing a lot more consumers in that 45- to 60-year-old range, focused on their health and wellness and looking for cannabinoids to help with reducing inflammation, stress and anxiety,” she notes.
In these stores, ideally, says Jacobs, she wants her products in a 4- to 8-foot cannabinoid section within wellness/dietary supplements and vitamins. A secondary space is with the beverage coolers, and a third is at the cash registers.
Mother’s Market carries CBD dissolvables of both types from Denver-based Caliper Foods. While most customers so far have gravitated toward the unflavored Caliper products that dissolve in beverages, Caliper’s flavored SwiftSticks (a direct-to-tongue product), currently sold in two-packs, have been successful enough that Mother’s Market is launching a line extension of 30-packs in January.
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So far, Caliper’s unflavored products are the business’s top seller, but flavored SwiftSticks—available in Gingerberry; Blueberry Pom; and Mint Chocolate flavors—also have a loyal following, she adds.
Customers at Mother’s Market & Kitchen stores in Southern California are showing keen interest in dissolvable CBD products.
The dissolvable CBD products are merchandised in a special CBD section within the health and wellness department, usually closer to vitamins than beauty products “because that’s why people are there.” The two-packs are sold at the registers.
Sleep issues remain the top wellness concern consumers are looking to address through CBD products, Jacobs says. She expects to see more dissolvable CBD use from athletes looking to aid their post-workout recovery.
These stores, says Jacobs, “have a loyal base of consumers and they’re really well versed on health and wellness.”