On the website Milk makeup admit that: ‘Kush Mascara is the vegan way to get major volume and healthier-looking lashes in one hit.’
The beauty brand which originates in New York is known for its innovative make up trends and was co-founded by British former beauty and fashion editor Zanna Roberts Rassi.
Published: 14:21 GMT, 14 January 2019 | Updated: 11:01 GMT, 15 January 2019
Share this article
And another admitted, although she bought it for her daughter, she’s now hooked: ‘I ordered one for her and one for myself. I’m hooked for life and she loved it as well. I highly recommend this product!’
Milk Makeup admit that: ‘Kush Mascara is the vegan way to get major volume and healthier-looking lashes in one hit’
The beauty brand which originates in New York is known for its innovative make up trends and was created by former beauty and fashion editor Zanna Roberts Rassi
First mascara enriched with CANNABIS oil is set to hit the UK this month – after becoming a runaway hit in the US where fans claim it even makes their lashes GROW
Fans on Amazon have said how much they love the Kush High Volume mascara, revealing it has given them ‘full and long’ lashes and how they’re now ‘hooked for life’.
The Milk Makeup pop up shop in London’s Covent Garden will have exclusive products only available to the shoppers on the two days and they’ll also be an exclusive Milk Makeup goody bag for the first 100 in the queue.
Real beauty goes beyond the surface—and so do we. Sign up for* Glamour *'s newsletter to get honest reviews, personal essays, and more every day.
Marijuana has been making the rounds lately, making a cameo in everything from weed tampons (which may alleviate cramps) to Cynthia Nixon's campaign for New York governor (she's made marijuana legalization a cornerstone of her campaign). No small wonder, then, that you can now find the green stuff in Milk Makeup's new Kush Mascara. The brand is known for pushing boundaries, as well as coming up with some seriously innovative formulas, like its "invisible foundation," so this seems par for the course.
But before you call the Jeff Sessions I-Think-I-Smell-Weed hotline, know this: You're not going to find a dime bag in this mascara. Instead, it's infused with cannabidiol, or CBD, oil, a compound from the cannabis plant that's becoming increasingly popular in the health, wellness, and, yes, beauty spaces. Not to be confused with THC—the cannabis compound that gives marijuana its psychotropic properties—CBD oil can purportedly ease muscle aches and help with insomnia, among other claims. Still, the research is limited, particularly when it comes to CBD oil's skin care perks. Only a handful of studies have been conducted, and we're currently in the honeymoon stage, meaning the risks haven't really been tested or addressed.
This hasn't stopped the beauty world from embracing CBD oil. However, Milk is the first to use it in a mascara. The Kush Mascara formula thickens lashes with heart-shaped fibers, which create a sort of web over lashes for peak fullness and curling power, versus the usual, cylindrical tubes, which primarily add length (and can therefore result in spidery lashes). Here's where the CBD comes in: Instead of using beeswax to adhere the fibers to lashes, the cannabidiol oil serves as its new, vegan alternative (since the brand recently went vegan). Plus, because it's an oil, the CBD conditions lashes as you wear it and gives the formula a creamy texture, making it easier to apply.
I loved the brush off the bat, which was nice and fat and didn't load on too much product at once (which historically makes my lashes stick together. Plus, the tapered tip of the brush made it easy for me to get the little lashes at the corners of my eyes, as well as the bottom lashes. See the effects for yourself: