mecca cbd

Mecca cbd

The flagship will also be the first store to carry new Mecca brands such as Tom Ford, Gwyneth Paltrow’s Goop, Kylie Skin, Moon Juice and Resoré.

Mecca’s brand-immersion studios will be scattered throughout, including its Skin Lab, Makeup Lab, Brow Lab and Perfumeria, plus a gift-wrapping bar with designs exclusive to the flagship store. There’s also a dedicated events space for classes and product launches, as well as a Virtual Services Hub where team members will interact with the retailer’s online community.

The new Mecca – the brand’s first flagship store – is now set to cover 1800 square metres and four levels of the heritage-listed landmark, in the space that previously housed Topshop. It’s 20 times larger than the brand’s first store in Melbourne, and more than double the size of the brand’s next-biggest store, at Highpoint Shopping Centre in Melbourne.

Combining elements of both Mecca Cosmetica (the more luxe Mecca experience, with high-end skincare, make-up and fragrances) and Mecca Maxima (the younger, trend-based concept, with accessible price points), this Mecca store carries all 200-plus of the retailer’s existing brands, including Nars, Shiseido, Drunk Elephant, Tatcha, Sunday Riley, Diptyque and Byredo, plus in-house products from the Mecca Cosmetica and Mecca Max lines.

One-third of the space has been designated for customisable services across beauty, health and wellbeing. There will be a facial aesthetician and a naturopath on-site at the Mecca Service Suite, along with piercing and bracelet soldering from Sarah & Sebastian and a hair salon run by Edwards and Co.

When Australian beauty powerhouse Mecca first announced it was taking over the historic Gowings building in Sydney’s CBD, it promised a three-level, 1200-square-metre store. But when it opens on November 27, it’ll be much bigger than anticipated.

The Gowings building space has been designed by Sydney design studio Meacham Nockles, a long-time collaborator of Mecca’s. There’ll be neon yellow lifts across the four levels, mosaic walls, glittery paillette ceilings, digital backdrops, brand installations, chutes that transfer beauty products between levels and more.

Awesome, you're subscribed!

Share the story

Find Mecca’s flagship store at 436 George Street, Sydney 2000.

Get into a relationship with our newsletter. Discover the best of the city, first.

P.S. Have you checked out the new Crown Spa? It wears its six-star status on its sleeve.

Whether your idea of self-care is being surrounded by plant life or slathering yourself in Vitamin C and hyaluronic acid, beauty retailer Mecca has got you sorted this weekend.

The installation wraps up, on Sunday, May 23 from 10am. It’s only for the first 200 customers on the day, and each person is limited to just one plant.

The four-storey CBD treasure trove of all things beauty, skincare, haircare and perfumes – the largest cosmetics megastore in the Southern Hemisphere – is currently hosting a live installation of plants at the heart of its ground floor, courtesy of florist Candy MT. It features hundreds of leafy friends, from clematis to thyme, salvias to sage, rosemary and rosehip. But come this Sunday, when the installation is dismantled, Mecca is planning to give these green beauts away, for free, on a first-come first-served basis.

An email you’ll actually love

By entering your email address you agree to our Terms of Use and Privacy Policy and consent to receive emails from Time Out about news, events, offers and partner promotions.