krewe cbd sunglasses

Krewe cbd sunglasses

“Gigi still wears our frames and we’ve never paid her to wear our frames. She’s definitely a brand ambassador for us, just because she loves our product and the way it fits and the way that she feels in it,” said Mr. Barrett about the model, who’s regularly photographed in a variety of styles.

As visitors pour into New Orleans for Jazz Fest and Mardi Gras, Krewe wants to act as a cultural core that’s located near the decadence of Bourbon Street, but otherwise far removed from the bars that line it. New Orleans style is famously laissez faire, with seersucker sundresses leading the way in style; Krewe infuses their eyewear with modern touches that stand out from the city’s preppy brands. The unique frames and discrete branding have made it a celebrity favorite, a fact that Mr. Barrett owes to relationship building. The company works with models to pick a pair of shades based on face shape and personal style. The photos are then shared on social media, helping to build Krewe’s community.

Since the brand is based in New Orleans, a notoriously small market, celebrity clientele have helped them become a recognizable name nationally. The New Orleans homebase is “the biggest blessing and the biggest challenge all wrapped up in one.” As the brand expands, they’re moving into selective department stores in 2016 and can already be found at Club Monaco. Mr. Barrett uses Instagram to show that “people are our brand,” instead of focusing on photoshoots or lookbooks (Photo: Krewe du Optic).

B E Y O N C E killing it in ST. LOUIS sunnies! #Beyonce #nola #eyewear #KREWEmuse A photo posted by KREWE du optic (@kreweduoptic) on Oct 4, 2014 at 9:10am PDT

Krewe du Optic resonates with Hollywood models, Southern sorority girls and New York street style stars.

Mr. Barrett’s background in photography is apparent to those who follow the brand’s social media accounts, which are carefully curated and tell the story of modern-day New Orleans. It’s equally apparent when it comes to Krewe’s concept store, which sits in the heart of the French Quarter, surrounded by Hand Grenades and Hurricanes.

Krewe du Optic opened in the French Quarter on the 10 year anniversary of Hurricane Katrina (Photo: Courtesy Krewe du Optic).

Krewe’s first famous fan was Beyoncé, who was spotted in the St. Louis frames. Since then, it has become the go-to brand for a slew of celebrities, ranging from Reese Witherspoon to Kate Hudson, with ‘it’ girls Kendall Jenner and Gigi Hadid spotted in multiple styles. The A-listers are all on the brand’s Instagram page, where a new “KREWE” member is routinely welcomed.

“We wanted to open a store where you could have creative conversations and get to know more than just the glasses, kind of like a cultural hub in the French Quarter,” said Mr. Barrett (Photo: Courtesy Krewe du Optic).

Instead of offering sugary sweet cocktails, the store serves up espresso from Merchant and features a courtyard space where visitors are encouraged to spend time. Inside, the feel is minimalist, to let the sunglasses stand out, especially in a city that’s known for its vibrant colors. The location seemed almost fated for Mr. Barrett, who looked at the space when he was considering opening an art gallery. While he was originally turned down, when Krewe started searching for space they found his dream location was available again.

Krewe cbd sunglasses

Since no one can get to every activity going on this weekend (seriously, it’s not physically possible), here are some that offer the best and weirdest of Mardi Gras this parade season. Remember to pace yourself. It’s a marathon, not a sprint.

Thursday, February 20, 2020

Since the parade’s inception in the late 1960s the members would pay tribute to those who had passed away in the preceding year at the river, by depositing their ashes in the water, making offerings, and so on.

Monday, February 24, 2020 (Lundi Gras)

The floats are elaborately designed and decorated with oversized flowers and fiber optic lighting. Covetable throws include light-up medallion beads and stuffed dragons. Like Bacchus, Orpheus ends at the Convention Center for its black-tie ball, and invites celebrities to reign as parade royalty.