cbd for athletes

Traditional products are nice, but how about “Marijuana Resorts” and beverages? Earlier this year, NHL legend Mark Messier got into the potables game with NXT water, the maker of the Akeso CBD water brand. Mike Tyson is likewise among the current and former athletes showcasing how diverse CBD portfolios have become — a huge advocate for CBD, the former heavyweight champ operates Tyson Holistic Holdings (THH) and has dabbled in the CBD beverage industry with Dwiink.

The evolution of athlete-driven commerce and entrepreneurship across any and all sectors of the economy means it’s only a matter of time before you see the most popular athletes on earth pushing cannabis-derived products.

Picture it: LeBron-branded CBD Brownies (also known as “LeBrownies,” and yes, I just made that up) for recovery. A Cristiano Ronaldo CBD roll-on called “Association Footbalm” (yes, I just made that up as well).

Sounds crazy, but the sports industry is now about more than just buying your favorite jersey and going to a game. The expansion of brands, players, and investments have crept into every facet of society, from politics to pop culture. With CBD partnerships like Alex Morgan and Rob Gronkowski with CBDMEDIC, Brett Favre and Green Eagle, and Megan Rapinoe with Mendi, word is truly getting out that cannabis products present an opportunity to make athletes a ton of money.

The expansion of cannabidiol in sports means it won’t be long before your favorite player is promoting gummies, tinctures, teas, and topicals just like they would a signature sneaker or

The 2x Olympic Gold Medalist attributes her use of CBDMEDIC as a key factor in her recovery. pic.twitter.com/6uSQB7uwwg— Boardroom (@boardroom) May 5, 2021

The industry has been more accepted within high-contact sports like mixed martial arts and boxing or strength sports like bodybuilding and weightlifting. Interestingly, the shift brings more popular sports figures within the NFL, boxing, golf, and tennis.

Can you imagine the day you wait in line for the next limited-edition, athlete-branded CBD oils like you would have for pair of Jordans in the dead of winter?

Cbd for athletes

Chronic use of over-the-counter pain relievers (i.e. NSAIDs like ibuprofen and naproxen sodium) poses greater health risk than previously known, and we are in the midst of an epidemic of opioid addiction and overdoses that kill tens of thousands of Americans annually. In such a landscape, athletes are rightly curious about and eager for cannabidiols’ (CBD) promises of pain relief and reduced inflammation without the risks associated with NSAIDs or opioids.

Is CBD legal for athletes?

A little bit of inflammation can be good for athletes and help stimulate positive training adaptations. Too much inflammation hinders recovery and hurts performance. There are CB2 receptors in both the brain and periphery, but they are more concentrated in immune tissues. Cannabinoids binding to CB2 receptors may have an anti-inflammatory effect by reducing cytokine (cell messengers) production. (8) In other words, CBD bound to CB2 receptors help dial down the response when your immune system sounds the alarm after hard workouts.

Reduce inflammation

As for legality outside of sports, that’s a whole different matter. The federal, state, and local legality of cannabis and related products is constantly evolving. Check the laws in your area.