Fresh Thyme said it consults with industry experts to ensure all CBD products meet state and Food and Drug Administration rules and regulations. To that end, the retailer emphasized that it engages in a “thorough and rigorous” review of each CBD vendor and item put on shelves.
Fresh Thyme said Tuesday that it’s rolling out 99 new CBD (cannabidiol) products to its current lineup of 152 CBD items. To be available at Fresh Thyme stores in 10 states, the products being added span the health and beauty, supplement and pet categories.
“We pride ourselves on providing our customers with a wide product selection and in-store employees who can help educate them on the benefits of CBD,” Lawrence added.
For example, all supplements must be manufactured in a cGMP facility and have a Certificate of Analysis (COA) on every lot number, according to Fresh Thyme. The company said it also requires all CBD manufacturers to include a QR code on their labels so customers can access a CBD product’s COA, which provides information on cannabinoid content. Federal law requires that hemp-derived CBD must contain less than 0.3% THC, the psychoactive ingredient in cannabis.
The new CBD offerings — which will expand the number of CBD products at stores by 65% — include 52 topical health and beauty items, 31 supplements and 16 pet products, carried at Fresh Thyme locations in Kentucky, Illinois, Michigan, Minnesota, Missouri, Indiana, Nebraska, Ohio, Pennsylvania and Wisconsin.
Through educational efforts ranging from offsite training hosted by CBD vendors to in-store events, Fresh Thyme noted that it “goes above and beyond” to make sure its store associates are well-trained, knowledgeable and able to help customers select CBD products that are right for them.
Specialty grocer Fresh Thyme Farmers Market is ramping up its CBD product selection with nearly 100 new items.
Fresh Thyme introduced CBD products at stores in November 2016. The Downers Grove, Ill.-based chain said that it has since rapidly expanded its CBD assortment in response to shopper demand and input, as the initial two-shelf CBD space grew into an eight-foot display.
“As we continue our commitment to promoting healthy living, we are excited to announce the expansion of our CBD items in the health and beauty, supplement and pet product categories,” Jonathan Lawrence, senior director of grocery and natural living at Fresh Thyme, said in a statement.
Under President Joe Biden, things could be different for CBD companies. Biden’s pick for Assistant Health and Human Services Secretary, Dr. Rachel Levine drew praise from the American Trade Association of Cannabis and Hemp, which called her “a trailblazer who successfully guided the implementation of Pennsylvania’s medical marijuana program,” reported Marijuana Business Daily (Jan. 19).
PRODUCTS ON THE MARKET
CHANGES UNDER BIDEN ADMINISTRATION?
Biden’s nominee to lead HHS, California Attorney General Xavier Becerra, hasn’t been a vocal advocate of the marijuana industry, but in 2017, he pledged to defend California’s legal cannabis market from any possible intervention from the Trump administration.
ISSUES SURROUNDING CBD
Colorado was selected as Verywell’s jumping-off point because of its established regulatory framework for CBD. And while many regulatory bodies are attempting to move toward cohesive rules about CBD products, U.S. oversight is a patchwork of regulations, according to Smart Brief. Hemp-derived CBD has been federally legal for two years, but some states still do not allow sales of certain types of CBD products—mainly food and beverages.
More consumers are trying hemp-derived CBD products, inspiring supermarket chains like Fresh Thyme Farmers Market to increase CBD offerings, reported Forbes (Jan. 18).
CBD beverages products such as Tempo have been particularly popular. More recently, Truss CBD, the joint venture between Molson Coors and Canadian marijuana grower HEXO, introduced its first CBD-infused beverage, Verywell, to the U.S. (Colorado only), reported The Motley Fool (Jan. 16).
In 2020, immunity was a key focus for CBD companies as consumers sought out ingredients to incorporate into their wellness routine during the pandemic. For example, Tempo, a “better-for-you” functional beverage brand, added two new CBD-infused sparkling teas in Green Tea and Hibiscus, both infused with 25 mg of hemp-derived CBD.