cbd clrx

Cbd clrx

People have probably never thought as much about the trash in their homes as they did in 2020, when staying home — and producing more trash — was practically a national pastime. But the folks at the Glad brand have always thought this much about trash, and especially about the bags you put it in.

At long last, the most popular lip balm brand in the U.S. has an offering to treat severely dry lips. Burt’s Bees® Rescue Balm comes in four flavors and has double the butters and waxes of traditional Burt’s Bees lip balms. Better still, it uses all-natural ingredients and comes in a unique tube made from plant-based bio resin and post-consumer recycled plastic.

When life gets hectic, it’s easy to neglect your skin care routine. That’s why Burt’s Bees worked with dermatologists to develop a seven-product skin care line with our unique Hydrate & Glow complex. This formula uses ingredients from nature to boost your skin’s moisture above and below the surface so anyone can reset and reveal radiant, health-looking skin.

Fresh Step

Innovation is paramount to keeping our 108-year-old business growing.

100 million women suffer in silence from digestive issues, and probiotics provide relief for many. So, with our biggest campaign ever, RenewLife is working to let as many women as possible know what our reformulated probiotics can do for them. With diverse strains, a smaller pill size, non-GMO ingredients and a money-back guarantee, RenewLife is leading the category in answering women’s questions: Why should she care? Which product is right for me? Will it work? With efficacious products made specifically for her, there’s never been a better time for women to try RenewLife probiotics.

Clorox

Here’s a run-down of some of the new products we’re most excited to launch this fiscal year.

Safe disinfection for high-touch areas has become a global priority during the coronavirus pandemic. People want easy ways to protect themselves and their families from germs and viruses both in and outside the home, and that’s why Clorox has launched its disinfecting wipes in global markets.

To learn more about why leaders like The Clorox Company are using cannabis and CBD audiences to accelerate growth, watch our on-demand webinar.

The beautiful thing is that Burt’s Bees already has such an amazing brand following. People love the brand, what we stand for, and how we give back. It’s a nice combination of a brand that people already love and a brand offering something new that a lot of people are trying out and testing in a way that these other competitors haven’t been able to. Brand loyalty for Burt’s Bees has really extended into the CBD line and excitement for it, but the challenges are definitely there.

Jackson Jeyanayagam: We launched the CBD line back in October and it’s been awesome. It’s still early, we’re just two months in. As we all know, as a CBD brand we are limited in some capacity to how we can market and who we can talk to so it’s going to take a while to get some reliable data in, but some early signs show some really great interest and actions from certain kinds of consumers. We know that there is a whole new audience out there that we haven’t been able to talk to or resonate with and now we are able to do so.

According to a new commissioned study conducted by Forrester Consulting among Marketing leaders in the US, over 75% of mainstream brands are interested in cannabis consumer data to better understand and reach new and existing customers. And Jackson Jeyanayagam, VP, GM DTC, The Clorox Company is one of them.

I was able to do it first on DTC for all the reasons you mentioned about being nimble and leveraging our product range to the market. I think that’s what’s going to be super cool about this category is that there will be more and more of that that will offer access and proof points so it can be taken more seriously. Once you start seeing it in retail stores, there’s a whole consumer mind shift. Think about what happened with the non-dairy milk alternatives. When it crossed over into the mainstream in Costo and Kroger, that’s when it became real.

Jackson is a marketing veteran who has served as Chief Marketing Officer at Boxed and Head of Digital at Chipotle. Now leading DTC at The Clorox Company, he is one of the many ambitious marketing leaders enamored with the economic and creative possibilities surrounding the world of cannabis consumers.

Jackson Jeyanayagam: It’s psychographics, not demographics, and it’s one that spans everyone from eighty-year-olds with grandkids to eighteen-year-olds that like the lotions. There’s still a lot of learning to do and the role of the big brands is to help educate. When was the last time you saw a new category like this? I would say the last time is probably plant-based foods.